Strategy Lead

The Strategy Lead transforms business challenges into meaningful brand and communication strategies, bridging consumer insight, creativity, and commercial impact. Key

Responsibilities:Lead brand, communication, and campaign strategy development. Conduct market, consumer, and category analysis. Develop creative briefs, campaign frameworks, and strategic recommendations. Partner closely with Account and Creative teams throughout projects. Support proposal development and pitch presentations. Translate insights into actionable business opportunities. Facilitate strategic workshops and client discussions. Mentor junior planners and contribute to strategic excellence.

Minimum 5 years of experience in Planning or Strategic roles within agencies.

Strong understanding of brand building and integrated communications.

Excellent analytical, storytelling, and presentation skills.

Experience developing communication strategies for multiple industries.

Ability to simplify complex business problems into clear strategic directions.

Strong research and consumer insight capabilities.

Experience participating in pitches is highly preferred.

Fluent English presentation skills are advantageous.

Salary: Competitive base salary based on

qualifications:and experience, plus performance-based bonuses. Insurance: Full participation in Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI) in accordance with Vietnamese Labor Law upon completion of the probation period. Working Environment: Work in an international-standard Grade A office with modern facilities, offering opportunities to collaborate, gain hands-on experience, and grow within the company's dynamic media ecosystem. Additional

Benefits: Holiday and Tet bonuses, 13th-month salary, annual leave, birthday gifts, team-building activities, and annual company trips.