Tổng quan công việc
SEO Strategy: Conduct deep keyword research and analyze User Intent to map out B2B/SaaS customer pain points.
Build and execute a comprehensive Topic Cluster strategy to dominate search rankings.
Content Creation: Write, edit, and optimize high-quality, tech-focused content (Blogs, Whitepapers, Case Studies) that drives Organic Traffic and increases Time-on-Site.
Technical Translation: Translate complex technical concepts and SaaS features into clear, engaging, and user-friendly content.
Conversion Optimization: Craft conversion-focused copy that guides users seamlessly through the marketing funnel.
Collaborate with Sales/Product teams to turn traffic into Free Trials, Demos, and Sign-ups.
Performance Tracking: Own and optimize key metrics: Keyword Rankings, Traffic growth, CTR, and Content ROI.
2.
Kỹ năng chính
Yêu cầu
Experience: Minimum 3 years of proven experience in Content Marketing & SEO specifically within SaaS, Tech, B2B, or Software industries.
Niche Expertise: Tech-savvy with a portfolio demonstrating the ability to write about software/tech products clearly and deeply. Growth Mindset: Strong understanding of Content Funnels, Growth Marketing, and Conversion Rate Optimization (CRO). Language Skills: Exceptional writing, editing, and storytelling skills in English (equivalent to C1/C2 or native-level) with sharp logical thinking. Toolbox: Highly proficient in modern SEO & Analytics tools (Google Analytics 4, Google Search Console, Ahrefs, SEMrush, HubSpot, etc).
3.
COMPENSATION &
Quyền lợi
Team-building events
Flexible Hours
Health Insurance
Training/Certification
Thông tin bổ sung
Seo
Tiếng Anh
