Senior Marketing Communication (Senior Marcom)

Plan and execute integrated Brand Marketing (IMC) campaigns across different stages of the customer journey, from brand awareness to user acquisition and conversion; Develop end-to-end marketing plans for each campaign, including objectives, key messages, target audiences, channel strategies, timelines, and performance metrics; Develop campaign concepts and creative directions to ensure consistent brand messaging across marketing and communication channels; Collaborate closely with cross-functional teams, including Digital Marketing, Creative, Content, PR, Trade Marketing, and Product, to deliver integrated campaigns effectively and on schedule; Monitor, analyze, and evaluate campaign performance based on marketing and brand metrics; identify insights and recommend optimization opportunities; Leverage marketing resources such as KOLs/KOCs, PR, strategic partnerships, and offline activations to maximize campaign reach and impact; Conduct market research, analyze industry trends, competitor activities, and customer insights to identify opportunities for brand growth; Contribute to long-term brand development initiatives and perform other tasks assigned by the Line Manager.

Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Minimum 3 years of experience in Brand Marketing, Integrated Marketing Communications (IMC), Marketing Campaigns, or similar roles; Prior experience working in technology companies, digital platforms, mobile applications, e-commerce, or fast-growing startups is highly preferred; Proven experience in planning, executing, and optimizing integrated marketing campaigns from strategy through performance evaluation; Strong marketing mindset with the ability to understand customer behavior and develop compelling campaign messages and creative concepts aligned with business objectives; Solid understanding of modern marketing channels, including Social Media, Digital Marketing, PR, KOL/KOC Marketing, and Offline Marketing, with the ability to execute integrated campaigns across multiple channels; Strong analytical skills with the ability to interpret campaign data, generate insights, and recommend optimization strategies; Excellent communication, presentation, and cross-functional collaboration skills; Proactive, creative, results-oriented, and adaptable in a fast-paced working environment; Have a personal laptop.

Working Time: Mon - Fri |09:00 - 18:00 Working Location: 201 Tran Nao, An Khanh Ward, HCMC

Career Path

Training/Certification

Health Insurance