Senior Marketing & Business Development Coordinator (KOL/KOC)

1. Marketing & Content Coordination

Write or refine video scripts aligned with campaign objectives, brand tone, and makeup usage

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Coordinate content production with KOLs (style/vibe) and internal teams to ensure content is on-brief, on-brand, and on-trend.

Develop content ideas and short-form video concepts for TikTok, Instagram Reels, and similar platforms, mainly for KOL/KOC content.

Work closely with Content, BD, and PR teams to ensure consistent messaging across campaigns.

Review, provide feedback, and quality-check content before posting, focusing on visual quality, storytelling, and makeup demonstration accuracy.

Track and analyze content performance (views, engagement, content effectiveness).

Use performance data to optimize content direction, script structure, and creator selection for future campaigns.

Stay updated on makeup trends, TikTok trends, and Gen Z content styles, and proactively propose effective social media content approaches. 2. Business Development & KOL Partnerships

Proactively source, build, and maintain long-term relationships with KOLs/KOCs, especially in the makeup & beauty category.

Lead cost negotiation, collaboration terms, and content scope with KOLs/KOCs.

Manage KOL contracts, deliverables, timelines, and budgets.

Leverage and expand existing beauty KOL/KOC networks.

Act as the main point of contact between KOLs, agencies, and internal teams.

Requirements:• Good English communication skills.

Minimum 2–3 years of experience in Influencer Marketing, Marketing, or Content-related roles.

Makeup/beauty brands background (branding, content, working with influencer ect) or experience working with Agency-side background (make-up creative agencies) is a strong advantage.

Solid understanding of the Vietnam KOL/KOC market.

Ability to conceptualize short-form video content and write engaging scripts.

Data-oriented mindset, able to use content performance metrics to improve quality.

Good understanding of TikTok, Instagram, and Gen Z communication styles.

Basic video editing skills are a plus.

Strong interest and knowledge in makeup & beauty products.

Proactive, responsible, hardworking, and professional attitude.

Ability to work independently and manage multiple campaigns.

Competitive salary from VND 18,000,000, based on experience.

2-month probation, social insurance applied after probation.

Working hours: Monday to Friday, 9:00 – 18:00.

Working location: 10th Floor, Diamond Plaza, 34 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City.

Company-provided working laptop.

2 free company products per month after probation.

Dynamic, young, and professional working environment.

Annual leave and others benefit (if have) according to Vietnamese labor law.

Opportunities for professional training and skill development.