Regional Trade Marketing Supervisor (Central)

Work location: Hybrid Phú Yên / Nha Trang/ Quy Nhơn - Market: (Quy Nhơn, Phú Yên, Nha Trang, Đà Lạt, Phan Rang, Buôn Ma Thuột) - Report to: Trade Marketing Assistant Manager - Working time: Monday - Friday Executes regional trade marketing activities and campaigns under the guidance of the Assistant Manager, ensuring timely rollout, accurate reporting, and consistent execution quality across assigned clusters. Coordinates closely with Operations, Brand, and vendors to monitor implementation, resolve issues, and identify improvement opportunities for future activations. PRIMARY

RESPONSIBILITIES: 1. Area Execution Leadership & POSM Governance

Lead and oversee the execution of all Regional Trade Programs and promotions within the assigned Area, delivering on-time, on-brand, on budget, ensuring strict adherence to the standards and execution guidelines set by the Assistant Trade Manager

Manage, coach, and deploy the team of Trade Marketing Specialists within the Area, assigning tasks, setting execution targets, and monitoring their daily performance and store coverage

Oversee the Area’s POSM inventory and distribution cycle, ensuring timely, accurate delivery, and quality installation of all Merchandising materials at every existing store

Conduct routine, detailed store audits and on-site quality checks (QC) to ensure “Perfect Store” with the highest level of execution quality and immediate correction of non-compliance issues 2.Performance Tracking, Analysis & Operations Enablement

Track and analyze key store performance metrics (e.g., Sales Uplift from promotions, Merchandising compliance scores, competitor activities) within the Area, identifying specific store clusters requiring immediate attention

Generate timely and accurate performance reports (execution photos, compliance data, market feedback) for the Assistant Trade Manager and the Regional Operations counterpart

Collaborate daily with Area Operations to address local execution issues, ensure product availability, and provide necessary Trade support

Identify and document localized consumer/competitor insights and report actionable insights to the Regional Assistant Trade Manager for potential localized program adjustment. 3.Vendor & Resource Management

Manage the relationship and performance of local vendors/agencies involved in POSM installation, maintenance, or local activation activities, holding them accountable to service level agreements (SLAs)

Manage the Area’s expense budget for Trade activities, collecting and verifying all invoices and expense claims from Specialists and vendors to ensure financial transparency and accurate reporting

Conduct regular performance reviews with Specialists, setting clear individual KPIs related to execution quality, store coverage, and compliance

Ensure Specialist/ Assistant is fully trained on Trade MTK 101, new promotional mechanics, Merchandising standards, and Brand guidelines before program deployment 4. Business Support & Ad-hoc Project Management

Proactively lead and complete ad-hoc projects as assigned, ensuring OTIF delivery, cost control, and risk mitigation.

1.

Education Bachelor‘s degree in Marketing, Business Administration, or related fields.

2.

Experience At least 3 years of experience in Trade Marketing or Brand Activation, preferably in the FMCG or QSR industry.

3.

Training / License / Certification Marketing Foundation.

Project Management.

Data Analytics (preferred).

4.

Essential Traits Execution Discipline & On-ground Ownership.

On-site Problem Solving & Risk Handling.

Stakeholder Coordination & Effective Communication.

Supervisory Skills.

Sales Enablement Focus.

Training & Performance Coaching.

Data Integrity & Compliance Mindset.

Clear job training; Full participation in insurance regime according to the Law; 24/24 insurance; 12 days of annual leave; Participate in extracurricular activities and teambuilding; Opportunity to learn, participate in internal training courses, development opportunities and rapid promotion to senior management positions.