PERFORMANCE MARKETING EXECUTIVE

1. Campaign Management

Plan, set up, launch, and manage paid digital campaigns across Google, Meta, LinkedIn, and other relevant advertising platforms.

Monitor campaign performance, budget pacing, bidding, targeting, placements, and conversion volume.

Ensure campaigns are delivered accurately and efficiently according to objectives and timelines.

Manage multiple campaigns and priorities simultaneously. 2. Performance Optimisation

Analyse campaign performance using key metrics such as CPA, ROAS, CTR, CPC, conversion rate, and conversion volume.

Identify performance trends, issues, and optimisation opportunities.

Adjust budgets, bids, audiences, placements, and campaign structures based on performance data.

Conduct A/B testing across ad creatives, messaging, audiences, landing pages, and placements.

Continuously test and implement new approaches to improve campaign efficiency. 3. Data & Reporting

Track and analyse campaign and conversion data to evaluate marketing effectiveness.

Create regular performance reports and dashboards for internal stakeholders.

Monitor the customer journey from ad click through to conversion.

Work with data and analytics teams to improve tracking, attribution, and reporting accuracy.

Translate data and campaign results into clear recommendations and actionable insights. 4. Audience & Funnel Management

Support audience segmentation, retargeting, and remarketing strategies.

Identify opportunities to improve performance across different stages of the marketing funnel.

Analyse post-click behaviour and conversion paths to identify potential areas for improvement. 5. Cross-functional Collaboration

Work closely with Content and Design teams to develop and test high-performing ad creatives and messaging.

Collaborate with CRM and other marketing teams to ensure consistent cross-channel campaigns.

Communicate campaign results, learnings, and recommendations to relevant stakeholders.

Maintain campaign documentation, testing records, and best practices.

1-3 years of experience in performance marketing, digital marketing, paid media, or a related role.

Hands-on experience with Google Ads and Meta Ads; experience with LinkedIn Ads or programmatic advertising is a plus.

Good understanding of PPC, paid social, display advertising, conversion tracking, and digital marketing funnels.

Comfortable working with performance metrics such as CPA, ROAS, CTR, CPC, and conversion rate.

Strong analytical and problem-solving skills with a data-driven mindset.

Experience with Google Analytics / GA4, Google Tag Manager, Looker Studio, or similar analytics/reporting tools is a plus.

Ability to understand campaign data and turn insights into practical optimisation actions.

Basic knowledge of ad copywriting and creative testing.

Strong attention to detail and ability to manage budgets and campaign execution accurately.

Good organisational and time-management skills.

Proactive, curious, and willing to experiment, learn, and adapt based on results.

Good communication, teamwork skills.

Profound English skill is a must. Nice to Have

Experience with SaaS, e-commerce, lead generation, or technology products.

Familiarity with attribution models and marketing analytics.

Experience with conversion APIs, tracking pixels, or other tracking solutions.

Experience working with dashboards and data visualisation tools.

Google Ads or Meta certifications. What We Offer

Competitive salary based on experience and capabilities.

Opportunity to work on data-driven marketing campaigns with measurable business impact.

Exposure to multiple digital advertising platforms and marketing technologies.

A collaborative environment where testing, experimentation, and new ideas are encouraged.