Performance Ads Specialist (Ads Optimizer)

Education & Experience Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field 2–3 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing Proven experience managing Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms Experience working with CRM, loyalty programs, or customer databases is highly preferred Experience in Retail, E-commerce, FMCG, or consumer-focused industries is an advantage.

Technical Skills Strong understanding of attribution models, conversion tracking, and performance marketing metrics Hands-on experience with GA4, Google Tag Manager, Meta Pixel, and advertising analytics tools Experience leveraging first-party customer data for audience targeting and optimization Knowledge of customer segmentation, lifecycle marketing, retention strategies, and customer journey mapping Familiarity with CRM/CDP platforms such as Salesforce, HubSpot, Braze, Insider, MoEngage, SAP CRM, or Microsoft Dynamics is a plus.

Strong Excel and data analysis skills.

Personal Attributes Strong analytical and problem-solving skills Commercial mindset with a focus on measurable business outcomes Proactive, detail-oriented, and continuously seeking optimization opportunities Ability to manage multiple priorities in a fast-paced environment Excellent communication and stakeholder management skills.