Tổng quan công việc
A. INTEGRATED MEDIA PLANNING (Digital Focus):
Annual Media Planning Process: Build overall media strategy to turn Brand Plans into measurable & impactful media activations, campaigns calendar and budget phasing.
Media Buying Efficiency & Effectiveness: Continuously improve media performance by benchmarking with industry best-practices from buying rate-cards, measurement framework to optimization technologies (A.I, automation and...
Kỹ năng chính
Yêu cầu
University graduate in Marketing, Media & Communications, Business or related Majors.
Minimum with 4-5 years of experience in managing Media / Digital Marketing from FMCG / Personal Care companies or Media Agencies managing FMCG accounts.
Must-have: Digital & E-Commerce domains knowledge (Solutions, Metrics, Full funnel touchpoints); Platform eco-system (Ads solution, Technology, Content that...
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Khác: .
Thông tin bổ sung
Marketing, Trợ lý
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