Marketing Specialist (bBeauty)

and Duties: Develop and execute integrated marketing campaigns to enhance brand awareness, customer engagement, and product adoption for the bBeauty app; Plan and implement multi-channel marketing campaigns across social media, digital platforms, PR, influencer marketing, and offline activations; Develop campaign concepts, key messages, and content strategies that effectively communicate the brand and product value to target audiences; Create marketing content and coordinate the development of communication materials across multiple platforms to support marketing campaigns; Collaborate closely with Product, Design, Performance Marketing, Sales, and Operations teams to execute marketing campaigns, support new feature launches, and enhance the user experience; Coordinate with KOLs, influencers, agencies, and media partners to maximize campaign reach and engagement; Monitor campaign performance, analyze user insights and marketing metrics, and recommend optimization strategies; Stay updated on beauty industry trends, consumer behavior, mobile app trends, and competitor activities to identify new marketing opportunities; Perform other tasks assigned by the Line Manager.

and Skills: Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Minimum 2-3 years of experience in Marketing, Brand Marketing, Product Marketing, IMC, or Marketing Campaigns; Experience working in technology companies, digital platforms, mobile applications, beauty-tech, e-commerce, or fast-growing startups is highly preferred; Hands-on experience in planning and executing integrated marketing campaigns across multiple channels; Good understanding of digital marketing, product marketing, customer journey, and mobile app marketing; Strong creative thinking with excellent content development, storytelling, and communication skills; Experience collaborating with Product and cross-functional teams to support product launches or feature adoption is an advantage; Strong analytical mindset with the ability to interpret marketing performance and user insights; Proactive, adaptable, and comfortable working in a fast-paced environment; Have a personal laptop.

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