Marketing Manager

Mô tả công việc 1. Market research and brand definition

Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market

Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness

Consult all customers facing functions to understand the selling points of the brand

Conduct a competitors’ analysis to identify the strengths and key differentiators of the brand

Define brand positioning and create / leverage brand message, key selling points and brand guidelines

Monitor market trends, identify new opportunities and adjust the brand positioning accordingly 2. Lead acquisition

Planning prepare quarterly and monthly ads calendar to achieve the objective of lead acquisition

Oversee the preparation of the marketing content required to deliver the marketing strategies on time for both offline and online

Oversee the execution of the marketing offline strategies, online and offline, and closely monitor the outcomes

Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives

Prepare, monitor, and manage the marketing budget 3. Sales Support

Conceptualize, plan, and implement the monthly promotion plan with the commercial team

Prepare and provide the marketing materials required by the commercial team

Manage the marketing material inventory in collaboration with Finance 4. Brand and marketing effectiveness

Determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms, …

Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately

Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness 5. Team management

Recruit, train and manage the performance of the marketing team members

Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function

Set, monitor, and report on the departments’ objectives to the management team

Yêu cầu:ứng viên

More than 6 years of experience in the Marketing industry, including experience in the education sector, with 3 years in a Management role.

Experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies

Leadership skills including motivating employees to perform well and task delegation for team members

Creative and resourceful in developing ideas to create effective marketing strategies

Great communicator and good interpersonal skills

Stellar writing skills in Vietnamese and Englis

Ability to make sensible decisions in a fast-paced environment

Ability to work under pressure and comply to tight schedules

Good working attitude

Knowledge in Education industry is a plus

Bachelor’s Degree Marketing related Diploma/Degree (Preferable)

Working time: Mon - Fri: 8:30 - 17:30, Sat: 8:30 - 11:30

Quyền lợi:ứng viên Ứng viên trúng tuyển sẽ được hưởng mức thu nhập ưu đãi, được đào tạo theo quy trình chuyên nghiệp Làm việc trong môi trường năng động, chuyên nghiệp có nhiều cơ hội thăng tiến và giao tiếp Tiếng Anh Cung cấp latop, trang thiết bị đầy đủ để phục vụ công việc Được hưởng BHXH, BHYT, BHTN do công ty chi trả toàn bộ Được hưởng các chính sách

phúc lợi:/trợ cấp theo quy định của công ty: Tiền thưởng tháng 13 Trợ cấp tiền cơm trưa, trang phục hàng tháng Du lịch hàng năm Khám sức khoẻ định kỳ Quà các dịp lễ tết

Meal Allowance

Work Insurance

Perform Bonus

Career Path

Health Insurance