Tổng quan công việc
Content & Creative Develop content for direct marketing and B2B lead generation, including email campaigns, landing page, website, and outreach materials Manage and grow social community channels (Facebook page, Facebook Groups, Zalo, etc) Produce high-quality content with strong storytelling, ensuring consistency across campaigns Develop and optimize content following SEO principles (keyword research, on-page optimization, content structure) to improve visibility and organic traffic Research and understand target audiences (partners, parents, students) to create relevant and engaging content Ensure all content aligns with brand voice, messaging, and positioning Prepare clear content briefs for designers and video editors, including key messages, concepts, and expected deliverables Review and refine visual and video content to ensure alignment with content direction and brand messaging Collaborate with the marketing team and other teams to deliver integrated campaigns Online Event Planning & Execution Plan and organize online events (webinars, workshops, information sessions, etc.) Develop event agenda, key messages, and content flow Coordinate with internal teams (Casst, Sales, Marketing) to prepare event materials Create event-related content: invitations, landing pages, email communications, follow-up, etc Monitor and evaluate event performance (attendance, engagement, conversion rates) Additional Tasks Support content creation for paid ads (Facebook Ads, Google Ads, etc.) Support the translation and localization of marketing materials and internal documents Handle other tasks as assigned by the line manager
Kỹ năng chính
Quyền lợi
Wellness Facilities
Laptop Provided
Annual Leave
Thông tin bổ sung
Marketing
Sinh Vien
