Tổng quan công việc
In conjunction with Line Manager and the Brand Owner, develop and execute plans and initiatives in line with brand strategy
Manage the marketing, events, social media and PR function, as well as budget and claims of the entire group business
Manage and take responsibility for your marketing resources including direct reports, the internal shared services team, agencies, and other associated functions
Work directly with the Brand Owner and Line Manager to deliver reporting, strategy and financial outcomes as planned
Source and manage marketing and PR agencies or hire talent where appropriate
Find and engage cost efficiencies to maximize use of resources
Collaborate with sales and finance teams to ensure a cohesive and supportive work environment
Plan and analyze events, launches, and other marketing activities and ensure due process for reporting on performance
With your team develop look and feel of brands in both the on and off premise environments and execute the implementation of merchandising (through production agencies)
Develop relationships with marketing and communication agencies and media to assist in developing opportunities
Analyze consumer, trade channel and category trends to identify future sources of growth for your portfolio
Develop and manage brand POSM. Effectively deploy them into the market
Competitor tracking, market intelligence reports.
Support channel marketing and sales in category management and sales presentations including significant time in field
Work with key internal stakeholders (sales, finance, regional managers) and our brand owner to assist in executing brand strategy and undertaking reviews
Fulfill any ad-hoc requests assigned by direct managers
Kỹ năng chính
Yêu cầu
BA/BS degree in Business Administration/ Marketing.
Good in English.
Minimum 1 years of marketing experience with international FMCG/ F&B/ Luxury industry would be a strong plus.
Strong verbal communication skills for articulating ideas to colleagues and clients.
Knowledge of wines & spirits, insights into FMCG/drinks/F&B/nightlife industry is advantageous;
Ability to work independently and flexibly; Excellent leadership/teamwork skills;
Organizational skills with ability to deliver a high volume of quality work;
Creative skills for contributing new and innovative ideas;
Ability to work well under pressure and meet deadlines;
Quyền lợi
Team Outing
Laptop Provided
Training/Certification
Health Insurance
Thông tin bổ sung
Marketing
Tiếng Anh
