Saigon Beer - Alcohol - Beverage Corporation (Sabeco) logo

Manager – Brand Marketing (FMCG)

Saigon Beer - Alcohol - Beverage Corporation (Sabeco)

Ho Chi Minh City, Vietnam
Chưa công bốKinh nghiệm chưa rõĐăng gần đâyNguồn: VietnamWorks
Ứng tuyển trên VietnamWorks

Tổng quan công việc

KEY

RESPONSIBILITIES:• Brand Stewardship: Tasked with championing the Brand Strategy (i.e., Brand Positioning, Brand Architecture & Brand Touch Points) and driving consistency (and execution of it) in Taste Profiles, Packaging, Brand Identity & Price Positioning in a high-quality manner.

Brand Planning & development: Plan, priorities, and managing brand plan within established budgets and deadlines.

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Kỹ năng chính

brand strategydata analysisdigital marketingfmcg marketing

Yêu cầu

Education:

University Graduate in Marketing/Economics/Business Administration or equivalents. Experience:

5–8 years of FMCG Marketing experience.

Preferably at least 2-3 years specifically in Beer/Spirits category.

Must demonstrate a track record of a successful product launch or brand turnaround (with large scale local / national brands) in the Vietnam market with measurable Market Share gain. Skills:

Good Computer...

Quyền lợi

Thưởng: Bonus

Chăm sóc sức khoẻ: Healthcare plan

Nghỉ phép có lương: Paid leave

Máy tính xách tay: Laptop

Thông tin bổ sung

Tín hiệu vai trò

Marketing

Học vấn/chứng chỉ

Đại học