Maketing Manager

1.

Marketing Management & Operations * Develop and execute the overall marketing strategy aligned with each stage of the brand's growth. * Plan and oversee branding, social media, affiliate marketing, KOC/KOL collaborations, and integrated marketing campaigns. * Manage the marketing budget and optimize both communication and sales performance.

2.

Team Leadership & Performance Management * Lead and manage cross-functional teams, including KOC/KOL Booking, Affiliate, Paid Ads, Content, Media, E-commerce, and Website. * Monitor advertising performance and sales across TikTok Shop, Shopee, and other e-commerce platforms. * Optimize key marketing metrics such as ROAS, CPA, CPM, Traffic, Conversion Rate, and AOV. * Provide strategic direction for content, visual identity, and multi-channel communications.

3.

Brand Development * Develop and maintain a long-term brand positioning strategy. * Conduct market research, customer insight analysis, and competitor analysis. * Propose and execute integrated marketing campaigns across multiple platforms.

4.

Reporting & Analysis * Track marketing KPIs, analyze performance data, and recommend optimization strategies. * Report directly to the Board of Directors.

Candidate

Experience * Minimum 2–3 years of experience Marketing Leader or Marketing Manager. * Previous experience in the Beauty, Cosmetics, Skincare, FMCG, or related industries is highly preferred. * Strong strategic marketing mindset with proven planning and execution capabilities. * Solid knowledge of: Digital Marketing, Social Commerce, Affiliate Marketing, Personal Branding, Data Analysis * Experience managing cross-functional teams. * Strong planning, KPI management, and budget management skills. * Up-to-date with market trends, creative thinking, and a growth mindset. * Excellent leadership, communication, and problem-solving skills.

Sales Commission

Training/Certification

THR

Perform Bonus

Meal Allowance