INFLUENCER BUSINESS DEVELOPMENT (BEAUTY/E-COMMERCE)

🔹 1.

Livestream Collaboration Identify and collaborate with livestream KOLs/KOCs Livestream campaign planning: Deal list (pricing, bundles, vouchers) Commission & promotion mechanics Coordinate with E-commerce team to ensure campaign readiness Monitor livestream performance and optimize commercial outcomes 🔹 2.

Affiliate & KOC Scale (Performance) Develop and scale affiliate/KOC network (especially TikTok Shop & Shopee) Recruit, onboard, and manage KOCs/creators at scale Design and optimize commission structures, incentive schemes Drive GMV through affiliate campaigns and creator performance optimization Monitor and optimize performance metrics (GMV, CVR, ROI) 🔹 3.

Review/Video KOL/KOC (Branding & Partnership) Identify and onboard KOLs/KOCs aligned with brand positioning Build and maintain long-term partnerships (not just one-off bookings) Lead negotiation on collaboration scope, content direction, and usage rights Ensure influencer content aligns with brand image and messaging 🔹 4.

Platform & Cross-functional Coordination Work closely with Marketing, Content, and E-commerce teams Leverage platform resources (TikTok, Shopee) for campaign growth 🔹 5.

Data & Performance Optimization Analyze campaign performance across KOL/KOC, affiliate, and livestream Identify scalable creators and high-performing strategies Optimize content direction, offer structure, and creator mix Prepare reports with actionable insights

Good English communication skills Minimum 2–4+ years in Influencer Marketing / Affiliate / E-commerce / BD Strong understanding of Vietnam beauty KOL/KOC landscape Experience in TikTok Shop / Shopee ecosystem 👉 Strong advantages Experience in affiliate/KOC scaling Experience working with livestream campaigns Existing network of KOL/KOC/creators/agencies Background in beauty/cosmetics/FMCG Skills & Competencies Strong negotiation and relationship-building skills Commercial mindset with focus on GMV & ROI Ability to balance brand image and performance Data-driven and result-oriented Proactive, adaptable, and able to work under pressure Passion for beauty trends and social commerce Who fits this role?

This role is for someone who: Can work across branding (KOL) and performance (affiliate/KOC) Is comfortable both building relationships and driving sales Understands how to scale creators while maintaining brand quality Has strong execution ability in a fast-paced environment

Work Insurance

Pantry Area

Health Insurance

Laptop Provided

Annual Leave