Tổng quan công việc
Campaign Setup & Operations Work with Ops and Product teams to configure driver incentive campaigns: quests, bonus blocks, time/zone-based rewards, and top-up programs.
Input campaign parameters into internal tools, verify logic and conditions thoroughly before campaigns go live.
Monitor active campaigns daily - catch errors early, flag anomalies, coordinate fixes with the relevant team.
Support budget estimation and supply impact modeling ahead of campaign approvals.
Set up demand-side promotions: discount codes (vouchers), cashback, free delivery offers, and time-limited deals targeting specific user segments (new users, lapsed users, loyal users).
Configure eligibility conditions (service type, minimum order value, geography, validity window) and run thorough pre-launch checks before publishing.
Performance Tracking & Reporting Consolidate campaign data across both sides: driver incentives (participation rate, quest completion, burn rate) and customer promotions (redemption volume, CAC impact, retention signals).
Build weekly and monthly performance reports by vertical and by market.
Research & Recommendations Conduct regular benchmarking of competitor incentive and promotion mechanics (Grab, Xanh SM, ShopeeFood, etc.).
Propose campaign design improvements based on data patterns and on-the-ground feedback.
Kỹ năng chính
Yêu cầu
4th year student or recent graduate in Economics, Business, or a related field.
Solid Excel / Google Sheets skills: pivot tables, lookups, conditional logic, you should be comfortable building tracking sheets from scratch.
Detail-oriented by default: you double-check conditions before submitting, you notice when numbers don't add up, and you don't let configuration errors slip through.
Fast executor: you can pick up a new task quickly, ask the right clarifying questions upfront, and deliver without needing to be chased.
Able to manage multiple tasks in parallel and meet deadlines in a fast-moving environment, without sacrificing accuracy.
Quyền lợi
Hỗ trợ thực tập Phụ cấp sử dụng dịch vụ của be Tham gia các hoạt động như nhân viên chính thức: Team building, YEP
Thông tin bổ sung
Vận hành
Sinh Vien, Vua Tot Nghiep
