(HCM) Senior Growth Marketing (Fintech / Performance Focus)

A note to candidates At Vui App, we are building financial solutions that create real impact for millions of Vietnamese salaried workers.

We are looking for a data-driven Senior Growth Marketer who thrives on solving user growth challenges through structured thinking, experimentation, and strong execution.

Whether your background comes from agency, fintech, e-commerce, banking, or in-house growth teams, what matters most is your ability to turn data into actionable insights and drive measurable business impact across the full user lifecycle.

If you enjoy moving fast, testing ideas quickly, and owning growth outcomes end-to-end, we’d love to talk.

Job Description Full-Funnel Growth Ownership: Own and optimize the end-to-end user journey across acquisition, activation, retention, and reactivation.

Performance & Lifecycle Campaigns: Plan and execute high-impact online and offline growth campaigns to drive user and revenue growth.

Data-Driven Optimization: Monitor and analyze key growth metrics.

Identify bottlenecks, generate insights, and propose fast, practical actions to improve performance.

Cross-Functional Collaboration: This role requires strong ownership and the ability to lead initiatives cross-functionally.

Market & User Insights: Conduct market research, competitor benchmarking, and user behavior analysis to identify new growth opportunities and sustainable initiatives.

2+ years of experience in Growth Marketing, Performance Marketing, CRM / Lifecycle, User Growth, or Promotion Strategy Experience in fintech, e-commerce, banking, technology companies, or agency environment is highly preferred Proven track record of driving measurable growth results through campaigns or lifecycle initiatives Strong Analytical Thinking: You are comfortable working with numbers and asking “why” behind every movement in data.

You can build clear analysis frameworks and translate metrics into actions Hands-On Growth Mindset: You enjoy testing, learning, and iterating quickly.

You are proactive, action-oriented, and comfortable working in a fast-moving startup environment Tools & Technical Skills: Strong proficiency in: Google Sheets / Excel, campaign reporting & analysis, funnel tracking Experience with the following is a strong plus: Appsflyer, Firebase, GA4, Adjust, SQL / data querying

Competitive salary based on experience, plus performance-based bonuses Opportunity to join the high-growth stage of a leading fintech startup A dynamic, empowered, and innovative working environment with strong team spirit Opportunities to join company sports teams, cultural activities, and creative projects

Benefits:according to Vietnam’s Labor Law and internal company policies.