[Hà Nội] Senior Trade Marketing Executive

Job Summary: The Trade Marketing Supervisor is responsible for developing, implementing, and overseeing of Saint-Gobain's brand. This role requires ensuring that promotional initiatives align with market demands, enhance brand visibility, and drive sales through the trade channels. Key

Responsibilities: 1. Strategy Development:

Develop and execute comprehensive trade marketing strategies that align with overall business goals and sales targets.

Identify market trends, customer needs, and competitive insights to refine promotional tactics. 2. Campaign Management:

Plan, coordinate, and manage trade marketing campaigns including BTL activities like in-store promotions, dealer activations, product demonstrations, indoor & outdoor branding,… and trade shows.

Collaborate with creative and sales teams to design and produce promotional materials, product displays, and market penetration activities.

Plan, execute & coordinate with all the related partners to launch NPD projects & manage outcome follow to business targets. 3. Budget & Performance Monitoring:

Manage trade marketing budgets and track expenses to ensure cost-effective execution of campaigns.

Analyze campaign performance and ROI, preparing regular reports with insights and recommendations for improvement. 4. Cross-Functional Collaboration:

Work closely with the sales team to integrate trade marketing efforts into overall sales strategies.

Coordinate with product management and logistics to ensure product availability and timely delivery for promotional activities. 5. Market Intelligence:

Monitor industry trends, competitor activities, and customer feedback to continuously improve trade marketing strategies.

Provide input for future product development and marketing initiatives based on market analysis.

1. Education:

Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree is a plus). 2. Experience:

A minimum of 3–5 years of experience in trade marketing, preferably within the construction materials or related industry.

Proven experience in planning and executing successful trade marketing campaigns.

Strong understanding of the construction materials industry, excellent communication skills, and a proven track record in managing trade marketing activities 3. Skills & Competencies:

Strong analytical skills and ability to interpret market data.

Excellent communication, negotiation, and interpersonal skills.

Proficiency in Microsoft Office (especially in excel, ppt) and familiarity with marketing analytics tools. (BI, Lookerstudio,…)

Ability to manage multiple projects simultaneously in a fast-paced environment.

Creative problem-solving abilities. Địa điểm làm việc Hà Nội Tháp 1, Tầng 17, Capital Place, 29 Liễu Giai, Quận Ba Đình, Hà Nội

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