Growth / Performance Marketing Specialist

Position: Growth / Performance Marketing Specialist Department: Marketing Location:384 Hoang Dieu, Khanh Hoi Ward, Ho Chi Minh City (HCMC), Vietnam — 100% On-site Level: Mid-level Individual Contributor Salary Range: ₫22,000,000 – ₫24,000,000 / month Language: English required — international async team Clients: Meganova.ai, Swan Cloud Platforms: Company Blog, Reddit, X.com, Discord About the Role: We are hiring a Growth/Performance Marketing Specialist (Mid-level) to drive scalable marketing performance and optimize user acquisition strategies for our clients, Meganova.ai and Swan Cloud. In this role, you will focus heavily on improving acquisition efficiency, advanced analytics, tracking set-up, A/B testing, and data-driven optimization. The core of this role is growth: leveraging data to maximize ROI, building performance dashboards, and executing scalable marketing processes. You will work closely with our local creative/design team and collaborate asynchronously with our Canada-based marketing lead to scale international acquisition channels. Key

Responsibilities: Growth Strategy & Paid Acquisition

Develop and execute data-driven growth and customer acquisition strategies aligned with business objectives

Plan, launch, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms

Monitor campaign performance, budgets, bidding strategies, CPA/CAC, and ROAS to maximize marketing efficiency

Identify new growth opportunities and continuously improve acquisition funnels Analytics & Tracking

Own the implementation and maintenance of GA4, Google Tag Manager (GTM), Meta Pixel, and other marketing tracking tools

Ensure accurate conversion tracking, attribution, and data integrity across all marketing channels

Analyze campaign performance, user behavior, and funnel metrics to generate actionable insights Experimentation & Conversion Optimization

Plan, execute, and evaluate A/B tests for landing pages, ad creatives, messaging, and user journeys

Drive conversion rate optimization (CRO) initiatives based on performance data

Collaborate with designers and content marketers to continuously improve creative and landing page performance Reporting & Collaboration

Build and maintain marketing dashboards using Looker Studio or similar reporting tools

Prepare structured weekly and monthly performance reports with actionable recommendations

Work closely with the Canada-based team through Teams, Notion, email, and video meetings

Proactively identify performance issues, growth opportunities, and recommend data-driven improvements

What We're Looking For Required

3–5 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing

Strong written English — able to edit AI-generated content to a professional standard and communicate clearly in an international team

Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)

Experience conducting A/B testing and conversion optimization

Strong analytical mindset with a high proficiency in Excel/Google Sheets and data visualization tools

Organized and self-directed — able to manage multiple platforms and deadlines independently Nice to Have

Experience at a B2B tech startup, SaaS, or AI-adjacent product company

Familiarity with marketing automation and CRM tools (HubSpot, Salesforce, etc.)

Basic understanding of SQL or programming concepts related to advanced tracking/tagging

Genuine interest in AI, developer tools, or the tech/cloud computing space

Compensation &

Benefits:Year-end Performance Bonus Statutory

Benefits:(Vietnam Labour Law) Social Insurance, Health Insurance, Unemployment Insurance 11 public holidays per year as mandated by Vietnamese labour law 12 days paid annual leave per year (increases with tenure) Probation period: 2 months (60-day maximum per Vietnamese Labour Code)