Growth Marketing Leader

About the Role You own the marketing function. Strategy, execution, and results are all yours. You lead a team of 2 (Brand & Content + Digital Marketing Specialist), report directly to the CEO, and have full pipeline visibility from first touch to closed deal. What You'll Own 1. SEO & Organic Growth

Technical SEO: site audits, crawl issues, redirects, Core Web Vitals for inapps.net

Keyword strategy targeting B2B buyers in US, AU, Europe

GEO optimizing content for AI search surfaces (ChatGPT, Perplexity, Google AI Overviews)

Content briefs and SEO direction for the content team 2. Paid Acquisition

Google Search Ads: build, optimize, manage budgets

Landing page testing and CPL improvement

LinkedIn Ads as budget scales 3. Analytics & Attribution

GA4: events, conversions, attribution, reporting

UTM governance and lead source tracking through to CRM

Weekly CEO dashboard: traffic, MQL, CPL, channel breakdown 4. AI-Powered Marketing

Use AI tools daily for content production, keyword research, outreach, reporting

Build automation workflows that increase team output without adding headcount 5. Team Leadership

Set priorities and KPIs for 2 team members

Coach Brand & Content Lead on SEO-driven content

Align with BD team to ensure MQL quality converts to SQL

Requirements:Must Have

5+ years in digital marketing hands-on SEO and performance marketing

Experience managing a small team (2–3 people): you set KPIs, reviewed output, coached people

Technical SEO hands-on: personally ran audits, fixed crawl issues, managed redirects or Core Web Vitals

Google Ads hands-on: built and optimized campaigns yourself, managed budgets and CPL

GA4 proficient: events, conversions, attribution, dashboards

Uses AI tools (Claude, ChatGPT, or similar) as a core daily workflow not occasionally

English proficient Nice to Have

B2B marketing experience targeting US, AU, Europe understands long sales cycles and trust-based deals

Familiarity with GEO for AI search surfaces

Marketing automation tools: n8n, Make, or Zapier

Background in software, IT services, or tech companies

Proficient with Ahrefs, SEMrush, or Screaming Frog

LinkedIn Ads or Apollo.io for B2B outreach What will we offer

Competitive salary (upto 32M Gross) + Performance Bonus (upto 15M) + Monthly Allowance

13th-month salary and performance-based bonuses.

Annual salary review.

Full-salary social insurance coverage, plus a premium healthcare package.

Annual health check-up.

Opportunities to participate in company activities, including team-building, company trips, internal training programs, and other employee engagement initiatives.

Opportunities to join in different internal training courses and receive sponsorship for external courses. ----------------------------- Woking time: Mon - Fri (8:30 AM - 5:30 PM) Location: CMT8, D3, HCMC

Must Have

5+ years in digital marketing hands-on SEO and performance marketing

Experience managing a small team (2–3 people): you set KPIs, reviewed output, coached people

Technical SEO hands-on: personally ran audits, fixed crawl issues, managed redirects or Core Web Vitals

Google Ads hands-on: built and optimized campaigns yourself, managed budgets and CPL

GA4 proficient: events, conversions, attribution, dashboards

Uses AI tools (Claude, ChatGPT, or similar) as a core daily workflow not occasionally

English proficient Nice to Have

B2B marketing experience targeting US, AU, Europe understands long sales cycles and trust-based deals

Familiarity with GEO for AI search surfaces

Marketing automation tools: n8n, Make, or Zapier

Background in software, IT services, or tech companies

Proficient with Ahrefs, SEMrush, or Screaming Frog

LinkedIn Ads or Apollo.io for B2B outreach What will we offer

Competitive salary (upto 32M Gross) + Performance Bonus (upto 15M) + Monthly Allowance

13th-month salary and performance-based bonuses.

Annual salary review.

Full-salary social insurance coverage, plus a premium healthcare package.

Annual health check-up.

Opportunities to participate in company activities, including team-building, company trips, internal training programs, and other employee engagement initiatives.

Opportunities to join in different internal training courses and receive sponsorship for external courses. ----------------------------- Woking time: Mon - Fri (8:30 AM - 5:30 PM) Location: CMT8, D3, HCMC

Team-building events

Meal Allowance

Training/Certification

Career Path

Perform Bonus

Health Insurance