Growth Marketing Executive Full-time

Content & Creative Develop content for direct marketing and B2B lead generation, including email campaigns, landing page, website, and outreach materials.

Manage and grow social community channels (Facebook page, Facebook Groups, Zalo, etc).

Manage and grow social media and community channels, including Facebook Pages, Facebook Groups, Zalo, LinkedIn, and other relevant platforms.

Produce high-quality content with strong storytelling, ensuring consistency across campaigns.

Develop and optimize content following SEO principles (keyword research, on-page optimization, content structure) to improve visibility and organic traffic.

Research and understand target audiences (partners, parents, students) to create relevant and engaging content.

Create audience-specific content for parents, students, schools, and business partners across different customer segments.

Ensure all content aligns with brand voice, messaging, and positioning.

Prepare clear content briefs for designers and video editors, including key messages, concepts, and expected deliverables.

Review and refine visual and video content to ensure alignment with content direction and brand messaging.

Collaborate with the marketing team and other teams to deliver integrated campaigns.

Growth Marketing & Online Events Plan and organize online events (webinars, workshops, information sessions, etc.).

Develop event agenda, key messages, and content flow.

Coordinate with internal teams (Casst, Sales, Marketing) to prepare event materials.

Collaborate with the line manager to develop growth marketing plans and campaign strategies.

Execute lead generation campaigns targeting parents, students, schools, and B2B partners.

Support the creation of landing pages, registration forms, email nurturing workflows, and follow-up journeys.

Track customer journeys from registration to consultation, assessment, meetings, and enrollment.

Optimize conversion funnels, CTAs, landing pages, forms, and marketing content.

Track lead sources using UTM parameters, campaign codes, or partner codes.

Coordinate with the Sales team to ensure leads are assigned and followed up within the agreed SLA.

Support paid marketing campaigns across Meta Ads, Google Ads, and other digital channels.

Coordinate with KOCs, communities, and strategic partners to expand customer reach.

Create event-related content: invitations, landing pages, email communications, follow-up, etc.

Monitor and evaluate event performance (attendance, engagement, conversion rates).

Coordinate event logistics together with the line manager.

Build all communication content for online events.

Manage registrations, reminder schedules, and participant attendance.

Collect participant feedback and recommend improvements for future events.

Analytics & Reporting Collect and analyze data from content, campaigns, online events, and paid advertising.

Monitor key KPIs including website traffic, engagement, lead volume, contact rate, attendance rate, qualified leads, conversion rate, and drop-off rate.

Prepare weekly and monthly marketing performance reports.

Collaborate with the Sales team to review lead quality and analyze reasons for non-conversion.

Recommend improvements to campaigns, content, and marketing channels based on data insights.

Additional Tasks Support content creation for paid ads (Facebook Ads, Google Ads, etc.).

Support the translation and localization of marketing materials and internal documents.

Handle other tasks as assigned by the line manager.

Requirements 2-3 years of experience in Content Marketing, Digital Marketing, Performance Marketing, Growth Marketing, or related fields. Strong understanding of customer journeys, conversion funnels, landing pages, email marketing, and social media marketing. Experience in planning and executing lead generation campaigns is highly preferred. Self-motivated and proactive, with the ability to work independently and take ownership of tasks. Analytical mindset, with the ability to extract insights to improve content performance. Ability to analyze marketing performance data and translate insights into actionable improvements. Strong problem-solving skills, with a hands-on approach to addressing challenges in content and campaign execution. Comfortable using AI tools as supporting tools only, not as the primary source of content creation. Excellent communication skills (oral and written). Able to work under tight deadlines and multitask effectively. Good command of written English. Experience using Meta Business Suite, Google Analytics, WordPress, Canva, CRM systems, or similar marketing tools is an advantage. Preferred

Qualifications:Experience in international education, EdTech, English centers, or study abroad consulting. Experience planning student recruitment campaigns, webinars, or online events. Experience producing content for both B2B and B2C audiences. Knowledge of SEO, email automation, and Meta Ads. Portfolio or case studies demonstrating successful lead generation and conversion results.

Annual salary reviews Annual health check S.I, 12 days leave per year and paid sick leave International working environment 13th-month salary Training and Sharing Opportunities Happy Hour monthly, bonus on holidays