Digital Marketing Specialist (Vitoria School)

Plan, execute, and optimise paid and organic campaigns across Facebook, Google Ads (Search, GDN, YouTube), and LinkedIn, ensuring performance aligns with enrolment and brand objectives.

Monitor campaign metrics continuously and apply data-driven optimisation strategies to improve reach, engagement, and conversion rates.

Contribute to the development of media plans and campaign proposals in collaboration with the Brand Marketing Manager.

Use GA4 and relevant analytics tools to track user behaviour, extract performance insights, and produce clear campaign reports with actionable recommendations.

Write creative briefs and collaborate closely with the design team to develop on-brand creative assets across digital channels.

Support content planning and scheduling across social media platforms in alignment with the school's communications calendar.

Manage and maintain the school's website content via WordPress, ensuring accuracy, freshness, and brand consistency.

Support marketing automation workflows including lead nurturing, audience segmentation, and campaign triggers via HubSpot or equivalent platforms.

Apply AI-assisted tools to enhance content production, campaign ideation, audience insights, and performance forecasting. JOB

Bachelor's degree in Marketing, Business, Communications, or a related field.

Minimum 2 years of hands-on experience in digital marketing, with a focus on paid social and search campaigns.

Proficient in Facebook Ads Manager, Google Ads (MCC), and Google Analytics 4.

Solid understanding of SEO principles, email marketing, and social media best practices.

Familiarity with marketing automation platforms - HubSpot experience is preferred.

Working knowledge of AI productivity tools (ChatGPT, Gemini, or equivalent) and their application in marketing workflows.

Experience with WordPress for content management; basic HTML knowledge is an advantage.

Proficiency in Adobe Photoshop and/or Illustrator is an advantage.

Strong attention to detail with the ability to manage multiple campaigns and priorities simultaneously.

Good English communication skills, both written and verbal.

Organised, proactive, and comfortable working in a fast-paced, multi-campus environment. TECHNICAL SKILLS

Facebook Ads Manager and Google Ads (Search, Display, YouTube)

Google Analytics 4 (GA4)

HubSpot (CRM, automation, lead management)

Marketing automation and workflow tools (e.g. Zapier, Make, or equivalent)

AI content and productivity tools (e.g. ChatGPT, Gemini, Canva AI)

Data visualisation and reporting tools (e.g. Looker Studio, Power BI) - preferred

WordPress CMS

MS Office and standard marketing tools (email platforms, scheduling tools)

Adobe Creative Suite (Photoshop, Illustrator) - preferred