Đi làm ngay!!! Marketing Coordinator (KOL/KOC) Beauty

1- Build up content plan and content execution on Tiktok Write and refine scripts aligned with brand messaging, brand tone, and product demonstration

Develop content ideas and short-form video concepts tailored to Gen Z audiences Guide KOL/KOC content direction to ensure: On-brief On-brand On-trend Ensure content accurately communicates: Proper product usage Key USPs (coverage, finish, texture, shade range, etc.) Campaign messaging 2- KOL & Influencer Management Manage relationships with KOLs and influencers to ensure alignment on brand style, tone, and campaign direction. 3- Review and quality-check demo videos before publishing Clearly interpret brand

requirements:and brief KOLs for necessary revisions Build and maintain long-term relationships with KOLs Manage ongoing communication, follow-ups, and performance evaluation of KOLs Assess individual KOL effectiveness and propose continued collaboration or adjustments Focus on: Clear and high-quality visuals Cohesive and engaging storytelling 4- Content Performance Tracking & Optimization Ensure consistent content output volume, with a target of approximately 100–150++ videos per month across KOL/KOC collaborations Adapt content to align with Vietnamese consumer insights Ensure localized content maintains the integrity of the original brand spirit Monitor and analyze content performance metrics, including: Engagement rate GMV rate Evaluate video structure (hook – body – CTA) Use performance data to optimize campaign effectiveness: Content direction Creator selection 5- Market & Trend Research: Analyze market trends and competitor activities to build and optimize content plans; provide weekly and monthly performance reports with actionable insights Proactively search for and evaluate trending videos on Social Media, especially TikTok Propose innovative content strategies aligned with market dynamics

Qualifications:Experience >2 years MKT Content experience on Social Media, e-com, especially Tiktok; or KOL Coordination experience Proven background in beauty, cosmetics, or influencer marketing preferred, especially make-up line Strong understanding of TikTok algorithm, audience behavior and short-form content Experience working with KOL/KOC campaigns Good to have: Experience working in agency environment Skills Good English communication Strong short-form scriptwriting skills with trend awareness Good aesthetic sense for makeup visuals Ability to multitask and handle high-pressure environments with a strong sense of ownership and accountability Proactive, adaptable, and able to quickly respond to dynamic market and campaign changes Understanding of product color tones, texture, and finish Basic performance analysis capability Strong communication and KOL management skills Ability to analyze performance metrics and translate insights into actionable improvements

Competitive salary from VND 20,000,000-22,000,000++, based on experience 2-month probation, social insurance applied after probation Working hours: Monday to Friday, 9:00 – 18:00 Working location: 10th Floor, Diamond Plaza, 34 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City Company-provided working laptop 2 free company products per month after probation Dynamic, young, and professional working environment Annual leave and others benefit (if have) according to Vietnamese labor law Opportunities for professional training and skill development