Content Marketing Specialist Full-time

RESPONSIBILITIES & DUTIES Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience Define creative concepts and provide high-quality & engaging content (in Vietnamese and/or in English) for promotional materials & lead conversion tools.

Support the development, implementation & optimisation of integrated promotional campaigns and branding campaigns across all traditional and digital channels to drive enquiries and student enrolment growth.

Develop content to feed the True North School website and social platforms, in collaboration with other marketing team members and in liaison with agencies, freelancers and interns.

Lead video projects & photo shoots including but not limited to looking for talent, liaising with students and lecturers, developing story and script, outsourcing and briefing agencies for production and post-production.

Coordinate speakers, build scripts and facilitate talk shows at events & develop and/or update content for presentations & speeches at information days and other events.

Provide support for requests related to promotional collaterals for school engagement activities, global mobility program promotion, etc.

Provide support for requests related to campaign and social media channel report & recommendation for future campaigns and improvement.

Recruit, train and manage social media freelancers.

Undertake any other tasks as delegated by the Line Manager and BODs.

Other tasks assigned by the Line Manager and Senior Leadership Team.

REQUIREMENTS &

QUALIFICATIONS:Bachelor’s degree in Marketing, Communications, Journalism, Media, or a related field is preferred. Experience in content marketing, communications, social media, branding, or a related field. Strong storytelling, writing, and content creation skills. Good command of English and/or Vietnamese. Creative, proactive, organized, and detail-oriented. Experience with video/photo production and working with agencies or freelancers is an advantage.

BENEFITS Competitive salary package Premium health insurance Laptop provided Lunch provided Up to 48 days of paid leave per year International working environment Professional development and career growth opportunities Opportunity to work on creative campaigns and projects Supportive and collaborative team