Tổng quan công việc
Campaign Formulating & Execution: Plan, implement, and oversee integrated product marketing campaigns to achieve growth targets for digital loan product.
Marketing & KOL Collaboration: Define brand voice and content strategy; spearhead influencer (KOL/Micro-influencer) partnerships and community-driven social content to maximize brand exposure for Consumer Banking.
Budget Management: Formulate, allocate, and manage the product...
Kỹ năng chính
Yêu cầu
1. Professional Requirement:
Proven record in managing multi-channel large-scale product marketing campaigns from concept to execution..
Advanced skills in financial modeling for budget planning, performance tracking, and agency negotiation.
Stellar communication, storytelling, stakeholder management, and interpersonal skills. 2. Education:
Bachelor's degree in communication, business management, or a related field. 3. Work Experience:
8+ years of professional...
Quyền lợi
Thưởng: Performance review
Chăm sóc sức khoẻ: Cathay insurance
Đào tạo: Domestic and oversea training
Thông tin bổ sung
Marketing
Đại học
