Tổng quan công việc
Lead the development of high quality, relevant consumer insights to support marketing strategies, objectives and business principles at the regional levels. Act as a valued business counsel and key strategic planning resource for the assigned categories.
Work with Global Teams, Regional Teams and Country Teams to identify category information needs and establish the...
Kỹ năng chính
Yêu cầu
At least 5 - 8 years’ experience in FMCG Companies in Consumer Insights function with specific experience in
Experience in doing advanced quantitative analysis such as Drivers analysis, Volume forecasting, marketing mix modeling.
Should have experience in using retail audit, digital /traditional marketing inputs to conduct drivers analysis.
Experience and familiarity with on line research...
Quyền lợi
Khác: Others