Branding and Communication Marketing Executive

1.

Content & Campaign Execution Plan, produce, and publish content across digital channels (Facebook, Instagram, LinkedIn, Website, TikTok, Threads).

Support weekly content calendar and campaign roll-outs according to marketing funnel phases.

Collaborate with the Digital team to execute email marketing, social ads, and performance-tracking initiatives.

Collaborate with the Creative Team to ensure on-brand visuals, storytelling, and tone of voice.

2.

Community Building & Engagement Engage and grow the online community through interactive formats: livestreams, polls, behind-the-scenes, case studies, parent/student testimonials.

Support the coordination of webinars, offline workshops, and collaboration campaigns with partners.

3.

Market Research & Trend Scouting Track competitor activities and marketing benchmarks in the education/mentoring space.

Research Gen Z and HNW parent insights to inform content and positioning.

Provide input on seasonal marketing plans and event calendar.

4.

CRM & Performance Tracking Maintain and update CRM data related to campaign leads, email opens, social performance.

Prepare monthly performance reports with KPIs and insights for optimization.

Key

Bachelor’s degree in Marketing, Communications, Business, or related fields.

2+ years of relevant experience in marketing, social media, or content production (fresh graduates with strong portfolios may be considered).

Excellent writing and content planning skills (Vietnamese mandatory, English proficient).

Familiar with digital platforms (Meta Business Suite, Google Analytics, Canva, etc.).

Strong visual sense and understanding of brand tone.

Proactive, detail-oriented, and able to work both independently and in teams.

Nice-to-Have Passion for education, mentorship, and youth development.

Experience in premium/luxury branding or service industry (e.g., hospitality, consultancy, international schools).

Knowledge of academic systems: IB, IGCSE, A-Level, or global university application processes is a plus.

What We Offer A purpose-driven and highly creative working environment.

Opportunity to grow with a dynamic brand pioneering educational innovation in Vietnam.

Direct exposure to strategic campaigns, creative storytelling, and a high-level mentorship ecosystem.

Monthly mentoring session with senior advisor (upon eligibility).

Competitive compensation and performance-based bonuses.

Package and

Perform Bonus