Brand & Creative Leader

A. Brand Strategy & Concept Development (Core Priority) - Brand Stewardship: Define, evolve, and uphold the "Brand Communication Guidelines." Ensure a consistent, premium voice and worldview across every customer touchpoint.

Strategic Launch & Campaign Planning: o Lead the creative strategy for new product launches, including sales tools and promotional assets. o Define clear concepts, Key Visuals (KV), and Key Messages (KM) for major campaigns, directing the development process from inception to delivery.

Business-Driven Creative: Collaborate with Sales and Trade teams to develop creative strategies that not only captivate audiences but also effectively drive business results.

Visualizing Luxury: Translate the identity of a "Luxury Japanese Brand" into modern visual narratives while respecting its core traditions. B. Creative Quality & Team Management (Core Priority) - Integrated Management (Design & Content): Oversee both the Graphic Design and Content teams. Ensure all outputs (images, videos, layouts, logos, and copy) align with brand guidelines, maintaining high aesthetic standards and strategic intent.

Art Direction: Provide clear, inspiring direction for sales requests and internal initiatives. Empower senior staff to disseminate this vision throughout the team.

Team Building & Mentoring: o Manage performance and professional development for design and content members. o Set KPIs that balance "Creativity" with "Efficiency" and provide constructive feedback. o Act as a mentor to support the team’s professional growth and well-being. C. Marketing Operations & Innovation (Collaboration & Oversight) - Marketing Collaboration: Partner with the Digital Team and Brand Manager to lead the creative direction for: o KOL & UGC Strategy: Identifying influencers who elevate brand equity and designing frameworks for high-quality User Generated Content (UGC). o CSR Branding: Crafting compelling narratives for CSR activities that enhance the brand story.

Media & Community Leadership: Oversee the creative quality across multi-platform social media, digital publications, email newsletters, and community engagement.

External Partners & AI Innovation: o Select and manage freelancers and production agencies (video/photo) to ensure top-tier quality. o AI Implementation: Proactively integrate Generative AI tools into the workflow to drive innovation and operational efficiency. ***Expected

【Mindset & Strategic Agility (Critical Requirement)】 - Strategic Thinking & Intellectual Agility: Possess the sharp business acumen and learning agility to rapidly grasp complex business

requirements:. Must demonstrate the logical capacity to lead high-performing marketing teams and align creative output with strategic goals. (This is our top priority.) 【Professional Skills】 - Content Planning: Proven track record in planning content that deeply resonates with target audiences.

Brand Building: Experience in establishing brand strategy, vision, mission, and guidelines from scratch. (Experience with Luxury Products is a strong plus).

Art Direction: A refined eye for aesthetics and the ability to evaluate and guide creative work effectively. 【Leadership & Tools】 - Leadership & Communication: Strong ability to influence stakeholders and lead a diverse, cross-functional team.

Tools & AI Literacy: o Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) to provide precise feedback. (Focus is on direction, not just execution). o Familiarity with Generative AI tools to enhance creativity and productivity.

Career Path