B2B Outbound Marketing Specialist

Position overview This role owns the outbound lead generation engine end to end: building and running cold email campaigns, sourcing and qualifying prospects, and operating the marketing automation system that nurtures leads from first contact to sales-ready.

The role combines hands-on outbound execution with the RevOps work needed to track, score, and prepare leads for handoff.

Outbound Execution Build and run multi-step cold email sequences on a dedicated platform (Instantly, Lemlist, Smartlead, or equivalent) List building and prospect data cleaning via Apollo.io and LinkedIn Sales Navigator based on the defined ICP Manage deliverability: domain warm-up, domain health monitoring, inbox separation, bounce and spam rate control Write and A/B test email copy by target market (US, UK, AU, SG, EU) RevOps and lifecycle Operate CRM workflows (HubSpot or equivalent): classify leads by lifecycle stage, score and filter MQL/SQL Track engagement signals (open, click, reply) and nurture leads that are not yet ready until they reach the handoff threshold Hand qualified leads to the Sales team following an agreed process, with full context attached Report on metrics: positive reply rate, MQL/SQL, CPL, conversion rate, and quality of handed-off leads Sales & Marketing Collaboration Work directly with the Sales team to align on ICP definitions, target accounts, and outreach timing Collaborate closely with the Social Media Manager to align outbound themes, CTAs, and campaign timing Share outbound performance data to inform content and positioning decisions Report campaign outcomes to the Marketing Manager with clear metrics and recommendations

Minimum 2 years of experience in B2B outbound or demand generation Hands-on with a cold email platform, Apollo and LinkedIn Sales Navigator Able to understand and manage deliverability (domain warm-up, segmentation) Able to operate CRM workflows and lifecycle stages (HubSpot preferred) Strong written English in a B2B context Outbound experience targeting the US, UK, AU, SG, or EU markets is preferred Background in IT outsourcing, SaaS, or tech services is preferred

Salary: 16M - 22M/month (gross, negotiable)

Full statutory social insurance per Vietnam Labor Law (BHXH, BHYT, BHTN)

Performance bonus

Annual salary review

13th-month salary (Tet bonus)

12 days paid annual leave (in addition to public holidays)

Annual company trip (fully company-sponsored)

Pantry and office snacks

Company-covered sports and wellness activities