Area Sales Manager – HORECA

1. Drive Sales Performance

Develop and execute sales plans within the assigned territory (Ho Chi Minh City and surrounding provinces) to achieve monthly and quarterly sales targets.

Identify customer needs and recommend suitable food ingredients and beverage solutions based on customers’ business models and application

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Gather market intelligence, customer insights, industry trends, and raw material demands within the F&B sector.

Build, maintain, and strengthen long-term relationships with existing customers while expanding business opportunities.

Coordinate product sampling, product evaluations, and technical support to ensure successful customer trials.

Prepare quotations and negotiate pricing, commercial terms, sales volumes, payment conditions, and other contractual agreements.

Monitor order fulfillment, delivery schedules, accounts receivable, and work closely with internal teams to resolve customer issues promptly.

Prepare regular reports on sales performance, customer activities, market developments, competitor analysis, and business plans. 2. Lead and Develop the Sales Team

Recruit, coach, and develop a high-performing sales team to ensure sustainable business growth.

Build a performance-driven sales culture based on professionalism, accountability, and continuous improvement.

Recognize outstanding performance and develop high-potential team members.

Provide field coaching, joint customer visits, sales guidance, and negotiation support to Sales Representatives. 3. Develop Distribution Network

Identify and develop new customers, distributors, and business partners within the assigned territory.

Expand market coverage by developing new distribution channels and business opportunities.

Strengthen and optimize the distribution network to ensure sustainable growth and market penetration.

Qualifications:• Bachelor’s degree or College diploma in Business Administration, Marketing, Commerce, Food Technology, or a related field.

Strong skills in business development, customer acquisition, negotiation, presentation, relationship management, planning, and reporting.

Minimum experience in B2B sales within HORECA, food ingredients, food & beverage, or FMCG industries.

Existing HORECA customer network is a strong advantage.

Solid understanding of restaurants, hotels, cafés, and F&B chain operations.

Good knowledge of B2B sales processes, quotations, contracts, order fulfillment, and accounts receivable management.

Good command of English is preferred.

Candidates who can join immediately or within a short notice period are preferred.

Health Insurance

Perform Bonus

Career Path

Training/Certification