Description
ROLE PURPOSE The Product Manager (PM) is the end-to-end owner of Bioderma’s product portfolio strategy and brand positioning across all franchises, ensuring strong scientific credibility, clear brand and product structure, and long-term category growth. In the new organization structure, the PM focuses on what the brand stands for and what the portfolio delivers: product strategy, portfolio...
Requirements
KEY DELIVERABLES • Brand positioning framework and portfolio strategy • Annual brand and campaign roadmap • Product launch strategy and toolkits • Franchise growth strategy • Pricing and pack architecture guidelines • Consumer insight and competitive analysis reports • Strategic alignment documents for OPM and channel teams DECISION RIGHTS & OWNERSHIP • Owns brand positioning, product strategy, and campaign architecture. • Final decision on portfolio priorities, NPD roadmap, and product claims. • Accountable for...
Benefits
Thưởng: 13th-month salary and other bonus Cơ hội du lịch: Company trip Phiếu giảm giá: Discount when buy company products